Posts from: travel

Forget Marketing To Snowbirds, Focus On Lovebirds

(Photo: “Shephards Beach Resort,” by Flickr user Lindsay Clark, via Attribution License 2.0) The “Sunshine State” has a lot more to be shining about these days. According to reports from The New York Times, CNN, and The Chicago Tribune, Florida has legalized same sex marriage. This is a momentous occasion not only in the gay community, but also in the travel and tourism industry,... +More

Metasearch + Affiliates: Can Hoteliers Keep Online Travel Agents at Bay?

In a article titled “Metasearch and spaghetti sauce – a little attention goes a long way,” Captivation Marketing CEO Bob Gilbert addresses his growing concern in the world of travel marketing. Gilbert wonders whether Online Travel Agents (OTAs) have too much power as third party providers of accommodations and whether hotels should push to be able to cut out these middlemen.... +More

TV vs. Digital Advertising: Visit Florida’s Latest Campaign

Last week, while watching The TODAY Show while getting ready for work, a new spot rolled on the TV screen sponsored by Visit Florida, the organization responsible for Florida's tourism marketing. The spot is cute--it seems like a family-friendly spin on The Hangover--but we couldn't help but imagine a better way to spend the budget used to produce and air the commercial. What we're seeing with... +More