Posts from: Programmatic advertising

Programmatic Advertising Gives eBrains a Futuristic Edge

Programmatic advertising is in your future. By 2018, programmatic is projected to make up 50% of digital ad sales. This form of advertising is generated by artificial intelligence, and makes the decision-making process behind ad placements easier, putting targeting data into an algorithm that helps maximize ROI and ad budgets. Many marketers recognize the significance of programmatic and are... +More