With an excellent tourism product and located at a crossroads between four large population centers, Victoria has high potential as a travel and tourism destination. Unfortunately, the brand has little recognition or identity and few even know where it is. With a limited marketing budget, Victoria engaged our team to jump start its online marketing program.
In the first year we increased the email list from 150 to more than 12 thousand Texans, revamped their email design to include consistent messaging, and then conducted monthly newsletter mailings along with regular testing and optimization. With millions of contextual display ad impressions within the state, the path to brand recognition is well underway.