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Forget Marketing To Snowbirds, Focus On Lovebirds

(Photo: “Shephards Beach Resort,” by Flickr user Lindsay Clark, via Attribution License 2.0) The “Sunshine State” has a lot more to be shining about these days. According to reports from The New York Times, CNN, and The Chicago Tribune, Florida has legalized same sex marriage. This is a momentous occasion not only in the gay community, but also in the travel and tourism industry,... +More


Is Zipcar’s New Partnership Worth the Trip?

(Photo credit: Victor Hanacek via picjumbo) Big things are revving up in the travel and tourism industry! Zipcar recently announced in a press release that it is teaming up with the Vermont Department of Tourism and Marketing to attract more visitors to the state. Zipcar will act as Vermont’s magnet for encouraging members to get in their Zipcars to explore Vermont’s travel... +More


5 Tips to Make Ads More Viewable and 1 Tip to Remove Risk
  • eBrains
  • January 13, 2015

“Media gets the consumer to water, but it can’t make it drink.” This sentiment, from a blog post on Digital MindChange, helps illustrate part of the reason why the IAB (Interactive Advertising Bureau) is pushing for advertisers to change from “servable impressions” to more measurable “viewable impressions.” Just because an ad is in view on a webpage doesn’t mean that is... +More


British Columbia Takes a Virtual Step into the Future of Travel Marketing
  • eBrains
  • January 6, 2015

https://www.youtube.com/watch?v=4SkHdRvPbv4 According to Information Week, Destination British Columbia has entered the realm of virtual reality marketing using the Oculus Rift helmet, which will be available next summer to consumers. The idea is that with a very real preview, you will want to then see the very real thing. This is the first ever use of marketing for travel with the Oculus Rift... +More


Interactive Content Helps Clear Marketing Clutter
  • eBrains
  • December 16, 2014

As the end of the calendar year approaches, marketers are either formulating or finalizing their plans for next year, and those plans are set to include more content. Nearly 70 percent of marketers plan to increase the amount of content they produce in the upcoming year, taking the form of blog posts, infographics, eBooks, white papers, reports, and webinars. Nearly a third of marketers are... +More


Your Next Big Trip: The Moon!

Anyone have any plans to go anywhere good in 2015? No matter where you propose to go, Ercan Kaygisiz, a 42-year-old man from Turkey, has your travel plans beat. According to World Bulletin, Kaygisiz is one of eight Turkish tourists who applied to make a trip to space at the end of 2015. More than 1,000 from around the world applied to go into space at a price of $100,000, and Kaygisiz, as a... +More


Programmatic Advertising Gives eBrains a Futuristic Edge

Programmatic advertising is in your future. By 2018, programmatic is projected to make up 50% of digital ad sales. This form of advertising is generated by artificial intelligence, and makes the decision-making process behind ad placements easier, putting targeting data into an algorithm that helps maximize ROI and ad budgets. Many marketers recognize the significance of programmatic and are... +More


eBrains’ 15th Anniversary: Our Success Guarantees Your Results
  • eBrains
  • November 25, 2014

eBrains' campaign for West Virginia As we turn 15, we are proud to continue to deliver results that have helped businesses get people to travel. Getting travelers to find their ideal destination and accommodations is our mission and how we determine success, just like our clients. eBrains’ digital display campaigns have resulted in increases in Intent to Visit that are more than twice... +More


Mobile Quickly Eclipsing Desktop + Laptop Travel Bookings

Airline passengers may still have to put their smartphones on Airplane mode, but this could be the only part of the travel process that excludes mobile devices. According to research from eMarketer, nearly half of digital travel researchers will check out flights, hotels, and more not only on a desktop or laptop but also (or only) from their mobile device. 128.8 million people in the U.S.... +More


More Than Your Average Traveler: Students Studying Abroad is the Big Travel Marketing Money-Maker
  • eBrains
  • November 7, 2014

Photo credit: Wordpress The travel marketing realm may have just found the next big niche market. Move aside business travelers, the growing trend is that the student segment now commands roughly one-fifth of all international arrivals in the travel industry today. According to a special report unveiled by StudentUniverse and Skift titled “The State of Student Travel,” student travelers... +More


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